eWorkPermit (MINEFOP)
The national launch of a work-visa digitization platform
360°national institutional communication
Context
MINEFOP wanted support launching eWorkPermit nationally — the platform dedicated to digitizing work visas for foreign workers in Cameroon.
Client objectives
Deploy a 360° communication effort to raise awareness of the platform and inform employers of their new regulatory obligations.
Our strategy
Implement multi-channel institutional communication combining media, digital and educational content.
Our intervention
360° communication strategy and plan, editorial calendar, video scripts, motion design, drafting MINEFOP's press releases, coordination with TV, radio and other media, setting up and running the call center, community management.
Deliverables
- Communication strategy and plan
- Press releases and video scripts
- Motion design and social media visuals, carousels
- Call center documentation
Value created
A coherent campaign that strengthened visibility for both the platform and the national campaign.
Next project
Pierre Thierry Noah Foundation→